Why Nearly Half of Water Heater Owners Are Missing Out and How Kwikot Is Fixing It
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In the plumbing and home heating industry, after-sales support is everything. A seamless customer experience doesn’t stop when the product is installed - it’s just getting started.
But here’s the problem; almost 45% of water heater owners in South Africa never register their product. That means they risk losing out on warranty protection, service efficiency and product safety updates.
This challenge has become a growing concern for manufacturers, plumbers and retailers and Kwikot is leading the response.
But here’s the problem; almost 45% of water heater owners in South Africa never register their product. That means they risk losing out on warranty protection, service efficiency and product safety updates.
This challenge has become a growing concern for manufacturers, plumbers and retailers and Kwikot is leading the response.
The Industry Problem: Warranty Gaps and Service Delays
Recent internal audits at Kwikot revealed a troubling trend that nearly half of warranty claims are submitted without product registration or proof of installation.
That’s a big deal because without proper documentation, claims take longer to process, customer satisfaction drops and plumbers often get caught in the middle.
This issue reflects broader industry findings which note inconsistent post-installation practices, especially when it comes to warranty activation and traceability.
That’s a big deal because without proper documentation, claims take longer to process, customer satisfaction drops and plumbers often get caught in the middle.
This issue reflects broader industry findings which note inconsistent post-installation practices, especially when it comes to warranty activation and traceability.
Kwikot’s Solution: The Register and Win Campaign
To tackle the issue head-on, Kwikot has launched a nationwide Product Registration Campaign. The campaign is designed to:
• Drive compliance across the industry
• Improve support turnaround time
• Reward both customers and plumbers for completing their registrations
“It’s no longer enough to deliver a great product as customers expect seamless support too,” says Murray Crow, Managing Director at Kwikot. “Proper registration ensures we can verify ownership, reduce delays and build stronger relationships with our end users.”
• Drive compliance across the industry
• Improve support turnaround time
• Reward both customers and plumbers for completing their registrations
“It’s no longer enough to deliver a great product as customers expect seamless support too,” says Murray Crow, Managing Director at Kwikot. “Proper registration ensures we can verify ownership, reduce delays and build stronger relationships with our end users.”
What the Campaign Offers
Kwikot’s Register and Win campaign introduces a digital-first product registration portal at www.kwikot.com/kwikot-service, making it easy for both homeowners and plumbers to register their products in just a few clicks.
To sweeten the deal, Kwikot is offering a R300,000 incentive pool:
• First 300 valid registrations receive a R500 retail voucher (limited to one per person)
• All successful registrants will be entered into a draw to win a voucher worth R1,500 each.
• The plumber with the most verified product registrations by 30 June 2025 wins R50,000 in cash.
The campaign runs from 1 April until 30 June 2025 and is open to all Kwikot geysers/water heaters (electric, solar or gas).
To sweeten the deal, Kwikot is offering a R300,000 incentive pool:
• First 300 valid registrations receive a R500 retail voucher (limited to one per person)
• All successful registrants will be entered into a draw to win a voucher worth R1,500 each.
• The plumber with the most verified product registrations by 30 June 2025 wins R50,000 in cash.
The campaign runs from 1 April until 30 June 2025 and is open to all Kwikot geysers/water heaters (electric, solar or gas).
Why This Matters to the Trade
For plumbers, this campaign is more than a giveaway - it’s a call to action.
SANS 10254 standards clearly outline how fixed electric storage water heaters must be installed and documented. Yet, plumbing industry research reveals that only 52% of registered plumbers consistently complete the post-installation paperwork.
Kwikot’s campaign is helping close that gap by making registration fast and rewarding those who get it right.
SANS 10254 standards clearly outline how fixed electric storage water heaters must be installed and documented. Yet, plumbing industry research reveals that only 52% of registered plumbers consistently complete the post-installation paperwork.
Kwikot’s campaign is helping close that gap by making registration fast and rewarding those who get it right.
How to Register
Whether you’re a homeowner or an installer, here’s how to participate:
• Install a Kwikot water heater
• Visit www.kwikot.com/kwikot-service
• Register your Kwikot water heater online by scanning the QR Code on your water heater
• Submit your form before 30 June 2025
It takes less than 5 minutes and it could earn you a voucher or a spot in the grand prize draw.
• Install a Kwikot water heater
• Visit www.kwikot.com/kwikot-service
• Register your Kwikot water heater online by scanning the QR Code on your water heater
• Submit your form before 30 June 2025
It takes less than 5 minutes and it could earn you a voucher or a spot in the grand prize draw.
Registering your Kwikot product ensures;
• Full warranty activation and coverage
• Access to important safety and product updates
• Proof of ownership for future service or support
• Automatic entry into our exclusive product registration giveaway
• Access to important safety and product updates
• Proof of ownership for future service or support
• Automatic entry into our exclusive product registration giveaway
Final Word: Let’s Raise the Industry Standard
Kwikot’s Product Registration Campaign isn’t just about prizes, it’s about improving how the industry functions. By encouraging better post-installation practices, the brand is creating a smoother, more accountable system for warranty protection, product support and customer satisfaction.
Whether you’re a homeowner, plumber or retail partner, now’s the time to take action.
Whether you’re a homeowner, plumber or retail partner, now’s the time to take action.